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The FAMA Trade Fair Conference was held for the first time as a DACH conference of the three associations Expo Event Swiss, Messen Austria and FAMA at the Trade Fair and Congress Center in Basel. For two days, more than 180 industry experts exchanged views on the topics of digitalization & transformation, digital business models and sustainable trade fairs.
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Moving to a new office can be an exciting chapter in a company’s history. The increasing growth of Scan2Lead and our consultancy business have made the move to larger office space necessary.
As the organiser, how would you rate the success of your trade fair? Is your assessment based on a gut feeling when you walk through a well-filled exhibition hall at time X and get positive feedback from long-standing exhibitors?
… that is still precisely the central goal of trade fairs and congresses. And yet events have changed fundamentally in recent years due to the progress of digitalisation and the advent of the Corona pandemic.