Success Stories

Defining a company wide customer strategy and business model; Development of a sustainable multi-million-€ visitor value model; Requirement engineering and complete tender process for a multi-channel-campaign-management system; responsible project management to implement all IT-systems; re-defining and implementing the visitor oriented organisation; over achieved the three year business plan

Extended Visitor Management Project(Global Top 20 Trade Fair Company)

Building the new growth-oriented strategy (segments, markets, initiatives); development of a organization with a detailed business plan after scenario analysis; reporting model with key figures for top management; development of a new IT-toolset supporting the defined working procedures

Business Development Strategy(Global Top 20 Trade Fair Company)

Developing the new visitor centric strategy; close interaction with all stakeholders and top management; requirement engineeering; Analysis of current situation (Processes, Systems, competitive advantages, …); Process Standardization (Where can processes be standardized? Different work patterns for similar business processes?); Tender Documents (Modular, potential supplier list for modules, digital evaluation scheme; basis for contracts and testing); Data Models and function catalogue; Project and vendor management with CRM implementation project

Visitor CRM(different Trade Fair Companies in Europe, Middle East and Asia)

Adjusting the new strategy; close interaction with all stakeholders and top management; requirement engineeering; Analysis of current situation (Processes, Systems, competitive advantages, …); Marketing / Sales alignment; variable salary models for internal and external sales staff; new model and systems for managing international sales offices; Process Standardization (Where can processes be standardized? Different work patterns for similar business processes?); Tender Documents (Modular, potential supplier list for modules, digital evaluation scheme; basis for contracts and testing); Data Models and function catalogue; Project and vendor management with CRM implementation project

Exhibitor Management(different Trade Fair Companies in Europe and Middle East)